“But we’re still not where we need to be.” “We continue to work on them,” says White. Worth 15 Hi utility irons and don’t expect any metal woods from Hogan this year. No changes are planned for the Hogan VKTR hybrids or Ft. Worth 15 irons (“Film at 11,” he says), but any changes or enhancements won’t be coming for a few months. White says there may be some changes coming to the Ft. So we’re going to offer that one, and the low launch as well – we get a lot of orders from people playing in the Texas wind – so we’re going to phase out the odd number lofts.” – Scott White “80% of our orders are for the Mid-High Launch, the one that starts at 22-degrees.
High Launch starts at 23-degrees and ends at 47-degrees. Low Launch, for example, is a 7-club set starting at 20-degrees and ending at 44-degrees. Currently, Hogan offers the PTx in four separate loft configurations – it calls them Low, Mid, Mid-High or High launch. “PTx will stay in the lineup, but we’re going to eliminate two of the PreciseLoft TM configurations,” says White. Some other changes are coming to the rest of the lineup, as well. WorthĪs we mentioned last week, with the advent of the new Equalizer wedges, the Hogan TK 15 wedges will be phased out by the end of this year (you can buy them on Hogan’s website currently for $75/each). White says he’s hoping to have 6- and 9-iron demo sets available right around the Masters. The price is the same for steel or graphite shafts and includes all loft, lie, and shaft-specific swingweight customizations.Įdge irons should be part of Hogan’s 14-day Demo Program in early April. The Edge irons will sell only on Hogan’s website for $105.00 per club or $735.00 for a seven club set. You’ll also have your choice of standard or midsize grips and of available shafts: KBS Tour V in Stiff or X-Still, KBS Tour 90 in Regular or Stiff, or UST Recoil 660 in A-Flex or Regular, or the 680 in Stiff. A 7-iron you can hit 180 yards isn’t necessarily the best way to do that.” – Scott White, Ben Hogan CEOĮach iron can be loft-adjusted 3-degrees up and 2-degrees down, as well as lie adjusted, which Hogan will provide as standard customization at no extra charge. It’s about having the tools to get around the golf course strategically and in as few strokes as possible. Hogan players tend to be more accomplished, more skilled. We’re trying to provide the best tools for a golfer to score with. “We’re not trying to manufacture our irons to win at Demo Day. “It’s not a competition to see who has the longest 7-iron,” says White. That’s just not the way we think irons should be developed and built.”Įdge sets start with a 22-degree 4-iron and go up to a 46-degree pitching wedge – lofts which, by today’s standards, are downright traditional. We find in a lot of competitive sets you’re hitting your 7-, 8- and 9-irons within 7 to 10 yards of each other. “It really eliminates your ability to score well. “The loft compression at the short end of most sets is, quite honestly, just ridiculous,” declares White. “We’ve gone back to traditional iron numbers only,” says White, who adds Hogan is still committed to the basic tenet of the PreciseLoft TM System: 4-degree gaps between clubs in the set. It was the first Hogan iron to feature perimeter weighting for extra forgiveness, along with the classic Hogan forged feel.įor the new Edge irons, it’s back to basics. The very first Hogan Edge iron was introduced in the late 80’s and became one of the most successful game-improvement irons in history. “It made a lot of sense, given the history and the heritage of the Edge name, to bring it back,” says Hogan CEO Scott White. Love it or hate it, it’s the brand that simply refuses to die.Īnd not only is Hogan refusing to die, but it’s also actually insisting on being relevant again by following up last week’s Equalizer wedge release with an entirely new from-the-ground-up iron set bearing a classic Hogan name – Edge. There have been major championships and changes in ownership, along with comebacks, setbacks, mothballing, bankrolling, shutdowns and other showdowns. Throughout all its iterations dating back to 1953, the Ben Hogan Company has had its good days and its bad days. If I learned something that made me a better player, it was a good day.” –Ben Hogan, quoted by David Hueber from In The Rough: The Business Game of Golf My goal was to become a better player every day. Learning to play this game is all about improvement.
“I can honestly say that I have never had a bad day on the golf course.
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